
A double reward, Berserk Style's landmark analysis of contemporary culture both enlightens us and empowers us."-Les Gasser, Professor of Information and Computer Science, University of Illinois at Urbana-Champaign For me, this is why Berserk Style is such a compelling and necessary read: like the best works on culture or humanities, it shows how deeply surprising cultural arrangements, perspectives, and strategies hiding in mundane and typical experience profoundly shape how we think and what we do. Beyond real but remote actions of the intoxicated or deranged, he demonstrates how 'berserk style' has become a widespread lens for organizing modern experience, and an often-troubling resource for mobilizing and rationalizing cultural and political action on scales both personal and grand. We usually think of 'berserk' behaviors, from apocalyptic rampages like mass school killings to ecstatic revels like Burning Man, as extremes of experience, outside ordinary lives. With rich evidence and fascinating detail, Farrell shows how contemporary culture has re-framed many varieties of the berserk into self-conscious strategies-'styles'-of sensemaking and control. Still, Berserk Style amazes me, for its audacity, its clarity, and the scope of its stories and insights. "As a scientist studying the workings of information in society, I've tracked Kirby Farrell's trenchant analyses of literature and culture for over 35 years. Here are some reviewers’ descriptions of the book:

Terror and economics amok to binge addictions and


The book’sĬhapters range from military violence in the War on Berserk Style in American Culture explores the wayĮxtreme behavior is disguised in everyday experience
