If we dive once again into the Cambridge dictionary, this explanation pops-up ” a partly closed area or small tent at a fair, exhibition, or similar event.” Exhibition Booth - It is the physical construction used to host the exhibitors and their inventory.Exhibition Stand - According to the Cambridge dictionary, it is described, as “ a section of an exhibition where a particular company shows their products or information about their products.”.It is important to know the differences between them when you are preparing to attend a trade fair. Difference Between a Stand, a Booth, an Exhibit and a DisplayĪltho sometimes used interchangeably these terms have their own specific meaning. Depending on your budget, target audience, objectives and preferences, you can choose any of the options available or combine them to get the best value for money. This article will introduce you to the most popular types of displays used in the industry today. These have to both visual appeal to and interact with visitors while being easy to assemble and transport. To present their business to potential customers at conferences, expositions and industry-related events, marketers use various displays, banners, stands and booths. Forecasts and analysis show a further expansion of the trade fair industry in major economic hubs in Europe and the USA and a rise in the Middle East and Asia. The interest in trade show marketing increased significantly in the last decade.
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